Global Inclusive Growth Summit 2024
Going far, growing together.
Going far, growing together.
Mastercard Center for Inclusive Growth hosts the Global Inclusive Growth Summit annually, where entrepreneurs, innovators, policymakers, and emerging changemakers discuss solutions to today’s most pressing challenges through collaboration.
In 2024, I got to work on a project showcasing how Mastercard empowers people and businesses globally through programs like Strive, Girls4Tech, etc. Thousands attended the event with 65 speakers, including Melinda Gates and Elton John.
In this project, I designed a landing page on a design platform called Ceros that showcases four programs that help millions of people globally. I also designed one of the four programs, Mastercard Strive.
While the landing page was straightforward and unambiguous, Strive's design was convoluted. Since its establishment, Mastercard Strive has helped 48 million+ small and medium businesses. In 2024, the Strive team wanted to showcase 25 businesses that have survived and grown immensely since the pandemic.
A few design challenges that needed to be addressed:
An ideal solution would include all the elements in one place, but if we wanted to maintain consistency, this would not have worked for other program solutions.
So, I collaborated with other designers on this approach, working on different programs and what we could do to make them consistent.
Two other programs, Girls4Tech, and Community Pass, were very similar to Strive on a surface level. They all had introductory text, various case studies worldwide, and some external hyperlinks.
We decided to use a world map and GPS pins to showcase where these programs have had impacts and keep the introduction page similar. To showcase a study, when a user clicks on a highlighted pin, a popup screen will open with all the details, and navigation will be provided if there are multiple case studies in one location.
This made three of the four programs consistent. The fourth program was a solution hub showcasing various Mastercard products that help businesses grow. Given its content, aligning it with the other three would have been impossible, so we let it differ.
After testing each program demo separately with ten users, it was clear that keeping them consistent was the right decision. Once users had experienced the first demo, they could easily navigate the other two demos.
However, opening any links within a case study got a negative result from testing. Some users were able to navigate back to the original demo when they opened any external website, whereas most users got lost and required assistance to navigate back.
To resolve this issue, we decided to keep the external links as text and QR codes only so the users can scan the QR code and visit those sites on their phones. While testing this approach, we found that the users preferred to open external websites on their phones since they could bookmark them and browse them at their convenience.
The project excited event attendees and was praised by Mastercard's executive leadership. To measure the event's impact, we extracted metrics from Ceros and contacted featured businesses.
Note: Due to a recent Ceros update, some text might be misaligned.
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